Ballooning, Switzerland, 1968
A HANDSOME original vintage poster issued by the Swiss tourism authority in 1968 and featuring a photograph by Philippe Giegel (1927-97) of pioneering balloonist Fred Dolder (1898-1988) piloting a gas balloon. The slogan above the balloon says: 'Ramble in Europe: Relax in Switzerland'.
128cm x 90cm
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The poster promotes an exhibition in Zurich marking the 50th anniversary of the Swiss National Tourism Office, or Sweizerische Verkehrszentrale. Giegel was a well-known photographer whose work appeared in a number of SNTO posters, while Dolder, pictured in the balloon in 1961, was internationally known for his role in developing the sport of ballooning and in particular for his daring Alpine flights. A Swiss hotel manager, he founded the international balloon festival held annually at Mürren in the Bernese Oberland.