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Michelin Man (Bibendum), Italy, 1959?

Michelin Man (Bibendum), Italy, 1959?


A VERY fine Italian example of a Michelin bicycle tyre advertisement featuring the company's famous emblem, Michelin Man or Bibendum. The poster carries no date but has been dated by others at 1959.

68cm x 48cm

Excellent. If you would like to know more please get in touch

The text in Italian reads 'Bicycle tyres'. At bottom right the text is: 'Arti Graf. F.lli Bonetti – Milano', a credit for the graphic art company of Bonetti Brothers. Bottom left: 'Mod 1200'. Michelin Man, whose body is made of tyres, became the French company's poster figure around 1898 and is one of the world's oldest trademarks. 

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